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Analyse Asia

Feb 7, 2022

But fundamentally the core of the business, at least the way we see it, is that, we need to be great operators of these brands as a start, in fact the best operators for these brands. For us here, it's about looking into ways to be differentiated around how to run those brands better than anyone else, and definitely better than the last owner. - JJ Chai


Fresh out of the studio, JJ Chai, CEO and co-founder of Rainforest, joined us in a discussion on his company, a leading eCommerce aggregator that focuses on brands and products for the modern mum and offered his perspectives on the rise of ecommerce aggregators in Asia Pacific region. We dived into how JJ shared the vision and mission of Rainforest and their customer focus for the ecommerce aggregator. From there, we broadened the conversation with JJ explaining how ecommerce aggregators work with platforms such as Amazon and their playbook in selecting the right brands to acquire, scale and distribute. Last but not least, JJ offered his perspectives on how the landscape of ecommerce aggregators will change in the next couple of years globally.


Podcast Information: The show is hosted and produced by Bernard Leong (@bernardleong, Linkedin) and Carol Yin (@CarolYujiaYin, LinkedIn). Sound credits for the intro and end music: "Run it" by DJ Snake, Rick Ross and Rich Brian and the episode is mixed edited by Geoffrey Thomas Craig (LinkedIn).