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Analyse Asia

Jun 13, 2019

In episode 302, Taliessin Raeburn, the trade commissioner to Singapore with Australia Trade and Investment Commission (Austrade) discuss the landing pad program in Singapore and shared his perspectives on business entry into the highly diverse Southeast Asia market. We began with an introduction to Austrade and the landing pad programs across the world and specifically zoom into the recent interesting initiatives achieved by the Landing Pad in Singapore. We discuss how Austrade helps Australian companies and startups to expand and identify the challenges faced by companies in Southeast Asia.

Here are the interesting show notes and links to the discussion (with time-stamps included):

  • Taliessin Reaburn (LinkedIn) Trade Commissioner to Singapore with Austrade (Australia Trade and Investment Commission) [0:22]
    • How did you start your career? [0:52]
    • What are the most interesting life lessons which you can share with my audience? [2:34]
  • Austrade’s the Landing Pad Program in Singapore and Perspectives on Southeast Asia [3:20]
    • As a start, can you describe the mission and vision for the Austrade (Australia Trade and Investment Commission) and how it operates as a government agency? [3:37]  
    • What is your current role and coverage as the trade commissioner to Singapore with Austrade? [4:47]
    • How does Austrade help businesses in Australia come to Asia? [6:13]
    • I understand that Austrade has a program called the Landing Pad, vision to create a platform for local enterprises to collaborate with Australian startups and help them find success in the region, Can you describe the landing pad in a global scale and then specifically down in Singapore on the mandate of the landing pad? [8:18]
    • What does success means for the Landing Pad all over the world or specifically for Singapore? [12:08]
    • Since the launch of the landing pad in Singapore, what are the number of startups that have come here and what industry verticals they are typically in? Can you share 2 or 3 startups within the landing pad in Singapore? [14:18]
    • The landing pad program has also aligned with Singapore’s push in cybersecurity as part of their smart nation program, how do they work? [16:31]
    • How do you look at the Southeast Asia or ASEAN as a whole? How do you differentiate the markets for example, developed, emerging and frontier? [17:51]
    • From a government agency’s perspective, how do you work with your startups to set them up for market entry into the region? What do you look out for from your perspective and from the company’s perspective? [20:39]
    • What are the key challenges for startups typically going into Southeast Asia? [22:48]
  • Closing [24:41]
    • Can you recommend a book or anything else from movie to podcast that has recently impacted my life? [24:48]
    • How do my audience find you? [25:33]

Podcast Information:

The show is hosted by Bernard Leong (@bernardleong & weibo) and are sponsored by Ideal Workspace (Twitter, Facebook and LinkedIn) with their new Altizen Desk (Twitter, Facebook, Medium). Sound credits for the intro music: Taro Iwashiro, "The Beginning" from Red Cliff Soundtrack and this episode is both hosted and edited by Carol Yin, and co-produced by Carol Yin and Bernard Leong.