Jun 28, 2020
In episode 328, Lim Xinyi, senior director for corporate
development from Pinduoduo, joined us to discuss the social
ecommerce company and its impact on agriculture. Starting from the
conversation, Xinyi shared her background and how she came to
discover and eventually join Pinduoduo. She discuss Pinduoduo's
current mission and vision and how the company pioneered social
ecommerce in China. Last but not least she shared Pinduoduo's
contributions to the agriculture sector in China and how they are
helping farmers to get their agricultural produce to the consumers
during the ongoing COVID-19 pandemic.
Here are the interesting show notes and links to the
discussion (with time-stamps included):
Senior Director, Corporate
Development at Pinduoduo (@PinduoduoInc, LinkedIn,
did you start your career?
your career journey, what are the interesting career lessons you
can share with our audience.
- Pinduoduo’s Social E-Commerce Model
and its impact in agriculture
you briefly introduce us to your company Pinduoduo in China and its
mission and vision?
do you explain Pinduoduo as a social e-commerce company to the
audience out there?
- Before Pinduoduo came into the scene in 2015,
the ecommerce industry led by Alibaba and Jingdong (JD) generated a
combined revenue of $433B gross merchandise value (GMV), and within
5 years, it skyrocketed from a startup to 57B company with buying
base of 585M generating $144B of GMV (reference
from Pinduoduo & the rise of Social E-Commerce by
YCombinator) and by
2020, it’s the 2nd largest ecommerce platform in China behind
Alibaba. Can you talk about how Pinduoduo pioneered the concept of
social shopping in China?
are the features of social shopping that have been introduced by
Pinduoduo? (For example, 1/ creating community via team purchase,
2/ Daily Check ins, 3/ Price Chop, 4/ Card program, 5/ mini games
and 6/ personalized recommendations referenced in the YC
are the misconceptions from the Western world which Pinduoduo has
been mis-understood as a company?
does Pinduoduo contribute to the agriculture sector in China?
reference by Parmesh Shah from World Bank)
is Pinduoduo well-suited to help farmers and digitize
are the benefits for the farmers in China?
does Duo Duo Farms help to alleviate poverty and create a
sustainable future via the team purchase feature in
you elaborate about the Duo Duo Farm project in Yunnan and what are
the key learnings there?
the current COVID-19 pandemic, what have been Pinduoduo’s response
to the situation and what you have done to help the farmers to tide
over this tough period?
are the key trends you see in the future of social commerce and
does this extend beyond agriculture for Pinduoduo?
you recommend anything (a book, movie or article) which has
inspired you recently?
do our audience find you?
The show is hosted and produced by Carol Yin (@CarolYujiaYin) and
originally created by Bernard Leong (@bernardleong, Linkedin). Sound
credits for the intro music: Taro Iwashiro, "The Beginning" from
Red Cliff Soundtrack.